ABOUT US
HANA RICH TRADING was established on 6th November 2012. Our early business activity started with selling on a small scale by joining the Gombak Puspanita Club.
Then we switched to the bakery business industry in 2013 as a bread agent supplied from a Bumiputra bakery shop. We sell at Selayang Health Clinic and Kepong Health Clinic area.
After being confident with the market and demand for bread and cakes at that time, we began to switch to a larger market by participating in promotion sites in the Mall, Government Offices around Kuala Lumpur, and Selangor Government and Private Hospitals in the Klang Valley from 2015 to 2017.
On 15th January 2018, we started operating in retail and have the first permanent premise located at Restoran Jejantas Sg Buloh Lebuhraya PLUS (Northbound)
The second premise started operating on 1st April 2019 at Selayang Hospital, Specialist Clinic Division.
In November 2021, we are expanding further. We open a new premise located at Season Square Damansara Damai. This premise with the new brand name ANNARICCO. It will be the central kitchen and office for the company.
OUR BRAND STORY
ANNARICCO was created to strengthen a more resilient brand by using a more consistent business model. Annaricco opens up business opportunities with the licensing concept.
It highlights the concept of an open and relaxed café that operates 24 hours. With a "grab n go" service and suitable for those who are always busy. This popular concept and atmosphere are also able to compete with other brands.
Annaricco offers fresh food products throughout the day, such as pannacotta desserts, pies that can enjoy it hot. Hot and cold drinks such as Avocado milk, and more.
OUR VISION
- To be a leader of cafe kiosk business that offers modern food based on pastries, desserts, and cakes.
- Be an efficient 24-hour cafe business network on every Peninsular Malaysia Highway route to increase lifestyle comfort.
- To make Annaricco one of the outstanding F&B industry players in Malaysia by 2022
- Offer a franchise concept business (business partner) that provides the best business returns.
- To produce competitive entrepreneurs in the F&B sector and increase the country's retail revenue.
